Kwikish is a direct-to-consumer (DTC) food brand introducing their Jollof Rice Mix. I designed their website end-to-end, creating a conversion-driven, community-focused digital experience for both desktop and mobile.
Africa's Favourite Dish
In Minutes, Not Hours
In Minutes, Not Hours
Deliverables (Desktop + Mobile)
Homepage
Product Page
Recipes Page
About Page
Outcome
The Challenge
Kwikish needed a launch-ready eCommerce website that would:
- Drive preorders and subscriptions with clear conversion points.
- Highlight ingredients and health benefits for transparency and trust.
- Create a sense of community through recipes and user-generated content.
- Provide a responsive experience across desktop and mobile.
Approach
My design process focused on clarity, usability, and conversion optimization.
Wireframing & Layouts: Established clear page structures and user flows.
Iterative Collaboration: Worked with the founders to refine key sections like the ingredients showcase, Subscribe & Save model, and community visuals.
Responsive Design: Delivered high-fidelity designs for both desktop and mobile.
CRO Focus: Designed CTAs above the fold, sticky navigation, subscription options, and delivery perks to encourage conversions.
It balances storytelling and usability, allowing customers to easily explore the product, engage with recipes, and join the community, all within a cohesive brand environment.
Result
The Kwikish website launched successfully as a visually engaging, conversion-focused eCommerce experience.
It balances storytelling and usability, allowing customers to easily explore the product, engage with recipes, and join the community, all within a cohesive brand environment.
Homepage
Recipe Page
Product page
About Page
Mobile Version